CNET to Acquire NetVentures in Stock Swap

Share this content:
CNET Inc., an online venue offering reviews of computer products and links to vendors, has agreed to acquire NetVentures as part of a plan to expand its product inventory to include low-priced personal computer "clones."

CNET plans to use NetVentures' ShopBuilder system of Web-site construction as a vehicle for resellers of unbranded PCs to gain a presence within CNET's site. The site lists some 100,000 computer and technology products.

"There are a whole lot of these resellers out there who don't have a presence online, but would like to have a presence online," said Kevin McKenzie, site manager for "Every week, I've had two or three call me, and I didn't have anything to tell them. Now I'm excited to go back to them and show them what we can do."

CNET, which, like NetVentures, is based in San Francisco, generates revenues from resellers by charging a fee "per click," or each time a viewer accesses a reseller's web site from the CNET web site, located at

To complete the transaction, CNET said it would issue about 100,000 common shares of stock in exchange for all of NetVentures' stock. Wednesday, the day the purchase was announced, CNET's stock soared about 20 percent amid widespread market gains, closing at $144 per share. The stock transaction originally had been valued at about $12 million.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above