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 agency/client relationship

Edible Arrangements names Stern AOR

January 12, 2012

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
 

RadioShack conducting creative agency review

November 30, 2011

RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
 

HomeAway taps GSD&M for brand strategy

October 25, 2011

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
 

Draftfcb loses Gevalia account to Y&R's Taxi

October 24, 2011

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
 

Chobani names Leo Burnett New York new AOR

October 20, 2011

Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.
 

Boston Bruins name Arnold AOR, drop Mullen

August 19, 2011

The Boston Bruins National Hockey League franchise has named Arnold Worldwide its AOR. The team, which won the Stanley Cup championship last season, previously worked with Mullen.
 

Mars splits with TBWA for BBDO

Anne Casssidy, Campaign June 06, 2011

Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom Group-owned BBDO network, moving the business out of TBWA without a pitch.
 

Agency Business Report due out in June

May 13, 2011

We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies.
 

Levy credits marketing services, digital for Publicis revenue growth

April 21, 2011

Publicis Groupe's first quarter revenue increased 10.7% to $1.9 billion, compared with the same period last year. The company's revenue grew 6.5% organically in the first quarter compared with 2010. Digital accounted for 28.2%, or $535 million, of Publicis' first quarter revenue.
 

Agency execs, here's your chance to be a TV star

April 19, 2011

Ever wonder what would have happened if you'd gotten your Master of Fine Arts at NYU's Tisch School of the Arts instead of your MBA in marketing from Columbia? Do you sometimes yearn for the bright lights of Broadway as opposed to the bright future of customer data collection on Facebook?
 

Ally Financial selects Grey New York for advertising services

April 05, 2011

Ally Financial awarded Grey New York its advertising services contract after a search that began in early February and included incumbent agency Bartle Bogle Hegarty (BBH), said Beth Coggins, PR manager at Ally Financial, on April 5.
 

Digital agencies under review

Lori Goldberg, SVP, Traffiq March 28, 2011

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.
 

Dell hires Sid Lee, Arnold to support Y&R

March 01, 2011

Dell has hired agencies Sid Lee and Arnold to work on its consumer and small- and medium-sized business marketing, respectively. Their work will "absolutely" consist of "direct elements for all business units," said Bob Kaufman, Dell spokesman.
 

Women's Professional Soccer selects Pereira & O'Dell for spring campaign

December 23, 2009

Women's Professional Soccer (WPS) selected San Francisco-based ad agency Pereira & O'Dell for its marketing for the Spring 2010 season, the league's second. Marketing efforts will include social media marketing and connecting to fans in communities. The campaign will be aimed at both existing fans and will look to acquire new ones.
 

UPS hires Ogilvy for global ad duties, including digital work

October 27, 2009

After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital duties. Work on the account begins immediately. Ogilvy's sister company Maxus is handling media placements for UPS.