Click Tactics, Liberty Partner

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Online direct marketing application service provider Click Tactics Inc. and Liberty Creative, which provides marketing services to credit unions, have formed an alliance designed to allow credit unions instant access to direct marketing tools on the Internet.

Click Tactics, Charlotte, NC, will offer its entire library of direct marketing campaign content, Internet order entry and complete back-end fulfillment to DirectWeb, Liberty's new online marketing service that launched last week.

Through this co-branded Web site, Liberty clients can create personalized direct marketing pieces using more than 150 templates as well as editable texts and graphics. They also can purchase mailing lists as well as maintain campaign history databases and customer relationship data.

Liberty, Mounds View, MN, primarily prints checks for credit unions, although its other offerings include database and direct marketing, Web hosting and design, card and creative services and financial supplies. It counts 5,000 credit unions in the United States, Guam and Puerto Rico as clients.

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