CJRW Named Agency for Sports Nutrition Site

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CJRW-Outmarketing, Little Rock, AR, has been named agency of record for Nutripeak.com Inc., an online retailer of sports nutrition products that recently merged with Sports Nutrition Depot.

CJRW is developing corporate branding and will provide a variety of marketing services for the newly organized company, which claims it is one of the "largest retailers and e-commerce companies in the sports nutrition industry." CJRW also will help the new company develop a long-term strategy as it goes about renaming and incorporating all Sports Nutrition Depot stores in the Los Angeles and New York areas under the Nutripeak.com banner.

"We came to CJRW a year ago with a business plan and a dream. CJRW helped us shape our company from the ground up, serving as not only an advertising agency but as trusted advisers that have been fundamental to our success," said Nutripeak CEO Barry Blake.

Since launching Nutripeak.com in April 1999, the company has acquired four sports nutrition online retailers and has executed letters of intent for three additional acquisitions. Nutripeak also has important strategic alliances with Fogdog.com, OneMain.com and Fitscape.com.

CJRW is an employee-owned, full service agency with annual capitalized billings of $75 million.

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