Circuit City Taps Sharpe Partners

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Consumer electronics retailer Circuit City Stores Inc. chose Sharpe Partners, New York, as its interactive agency of record.

The agency will offer strategic planning, creative development, media planning and optimization of online advertising programs.

Circuit City, Richmond, VA, has 618 superstores and five mall-based stores in 159 markets. It also sells at

Nearly 5 years old, Sharpe's roster includes The Minute Maid Company and Fujifilm USA.

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