Chilmark Taps Richard Gersh Associates
The Memphis, TN, record label has a library of country and western, blues, jazz and Christian music recordings. A company division also scouts and develops talent. Chilmark products soon will sell online.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.