Chicago Tribune Starts Multimedia Campaign

Share this content:
The Chicago Tribune Co. announced yesterday that it started a brand advertising campaign incorporating animation and graphics into messages that show how someone's day was made better by interacting with the Chicago Tribune.

The effort's television, print, outdoor, digital and direct marketing components were created by the newspaper's new advertising agency, DDB Chicago, which the company selected as its ad agency in May. The Tribune has a daily readership of more than 2 million and nearly 3 million on Sundays.

TV spots began airing Monday, and the first print ads appeared yesterday in the Tribune. Billboards, digital and DM components will follow in January.

To reinforce that the Tribune has something relevant and useful for everyone, DDB Chicago created graphic, iconic figures of people, showing what their life was like before and after coming into contact with the Tribune -- either in print or online.

The figures were designed by renowned animator and illustrator J.J. Sedelmaier, president and creative director of J.J. Sedelmaier Productions Inc., who is probably best known for the "Saturday TV Funhouse" spots on the "Saturday Night Live" TV show.

The tagline, "What's in it for you?" acknowledges consumers' varying interests and gets them to think about the value the Tribune provides every day.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above