Chicago Names Street After Howard Draft

Share this content:
A part of Chicago will forever be Draft.


The city today honors the chairman/CEO of direct marketing agency Draft by naming the Northeast corner of St. Clair and Ontario streets as "Honorary Howard Draft Way." The Draft head office is on North St. Clair Street.


In another naming ceremony, the agency yesterday formally dropped its old DraftWorldwide name. Also adopted are a new logo and new positioning statement: "The Science Behind the Success." The site address remains draftworldwide.com.


Howard Draft founded his self-named agency 25 years ago in Chicago. The 13-person agency ballooned into a network of 60 offices in 30 countries. Clients include Coca-Cola Co., Hewlett-Packard Co., Kellogg Co., U.S. Postal Service, Verizon, Chicago Mercantile Exchange and Bank of America.


No longer independent, Draft is owned by ad agency conglomerate Interpublic Group of Companies Inc., New York. It recently struck an alliance with Interpublic sibling Lowe & Partners Worldwide to start Lowe + Draft. The new shop will offer integrated marketing services to share clients.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here