Charter Picks Tequila for Ads in West

Share this content:
Charter Communications' western region named Tequila, Los Angeles, to handle a brand-based subscriber acquisition effort.

The campaign aims to boost household subscriptions and bolster retention rates. It will stress the virtues of Charter's cable-based broadband service over satellite-based competitors.

"The mandate obviously is to acquire customers and to stem the tide of defection to satellite, and to fundamentally change how people feel about Charter as a brand and cable as their service," said Kristi VandenBosch, president of Tequila.

Media include mail, outdoor, newspaper ads, bus shelter posters, door hangers, freestanding inserts and shared mail. Humor will be used to balance branding with direct response efforts.

Based in St. Louis, Charter is the nation's No. 3 broadband communications company, with 6.7 million customers in 40 states. Microsoft Corp. co-founder Paul Allen started the company.


Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above