Charter Picks Tequila for Ads in West

Share this content:
Charter Communications' western region named Tequila, Los Angeles, to handle a brand-based subscriber acquisition effort.

The campaign aims to boost household subscriptions and bolster retention rates. It will stress the virtues of Charter's cable-based broadband service over satellite-based competitors.

"The mandate obviously is to acquire customers and to stem the tide of defection to satellite, and to fundamentally change how people feel about Charter as a brand and cable as their service," said Kristi VandenBosch, president of Tequila.

Media include mail, outdoor, newspaper ads, bus shelter posters, door hangers, freestanding inserts and shared mail. Humor will be used to balance branding with direct response efforts.

Based in St. Louis, Charter is the nation's No. 3 broadband communications company, with 6.7 million customers in 40 states. Microsoft Corp. co-founder Paul Allen started the company.


Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above