Catholic Relief Services Named Nonprofit Organization of the Year

Share this content:
The Direct Marketing Association's Nonprofit Federation yesterday named Catholic Relief Services, Baltimore, Nonprofit Organization of the Year. The organization will be honored at the DMA's Nonprofit Day in New York on Aug. 29. The DMA recognized CRS for its "exceptional efforts and vision."


By integrating direct mail, the Web and teleservices, CRS has achieved revenue topping $100 million with direct mail accounting for 65 percent.


The DMA said CRS' mission was challenged by numerous man-made and natural emergencies and effectively took the lead in facing disasters overseas along with communication quickly and accurately in the United States about its work overseas. It raised nearly $31.5 million for those effected by the Kosovo emergency, and generated $7.5 million in just four months to provide aid to those effected by the earthquake in Turkey.


"CRS has successfully applied strategic direct response marketing techniques in both donor acquisition and cultivation programs to raise the funds and support for their activities," said Max Hart chair of The DMA Nonprofit Federation and director of direct mail fundraising for the Disabled American Veterans.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above