Carbite Golf Campaign Misses Green

Share this content:
Carbite Golf, a direct marketer of golfing equipment, announced yesterday that a failed telemarketing campaign contributed to an 11 percent decrease in sales compared with that of last year.

During the first nine months of the year, Carbite Golf, San Diego, saw its sales fall to $12.6 million, down from $14.1 million during the same period last year.

The company blamed the loss on the large amount of returned merchandise during the third quarter. Most of the returns were iron sets sold with a 90-day guarantee through a telemarketing campaign.

The company did not release details of the campaign but said it has been discontinued.

The company plans to refocus on retail sales in 2001 and launch a direct response television campaign which will feature golf star Fuzzy Zoeller.

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above