Carat Fusion Names Gabriner's Successor

Share this content:
Scott Sorokin takes over as president of Isobar's Carat Fusion agency, succeeding Toby Gabriner, who took the CEO post at audience-based predictive marketing firm Poindexter Systems.

Mr. Sorokin previously was the global account lead on the Intel Corp. business at McCann Worldgroup's MRM Worldwide. Among his other stints, he was responsible for the merger of Digitas and Modem Media's offices in San Francisco.

"My role here is really to leverage my background in integrated marketing and media," Mr. Sorokin said.

Carat Fusion handles direct and interactive marketing for several business-to-business and business-to-consumer clients. The agency last year won accounts like Eddie Bauer, Motorola, Napster, eFax and Network Appliance.

Roughly 230 employees work at Carat Fusion's offices in New York, Boston, Chicago, Los Angeles and the San Francisco headquarters. Mr. Sorokin is based in New York.

"I'll be traveling quite often," he said.


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above