Carat Fusion Names Gabriner's Successor

Share this content:
Scott Sorokin takes over as president of Isobar's Carat Fusion agency, succeeding Toby Gabriner, who took the CEO post at audience-based predictive marketing firm Poindexter Systems.


Mr. Sorokin previously was the global account lead on the Intel Corp. business at McCann Worldgroup's MRM Worldwide. Among his other stints, he was responsible for the merger of Digitas and Modem Media's offices in San Francisco.


"My role here is really to leverage my background in integrated marketing and media," Mr. Sorokin said.


Carat Fusion handles direct and interactive marketing for several business-to-business and business-to-consumer clients. The agency last year won accounts like Eddie Bauer, Motorola, Napster, eFax and Network Appliance.


Roughly 230 employees work at Carat Fusion's offices in New York, Boston, Chicago, Los Angeles and the San Francisco headquarters. Mr. Sorokin is based in New York.


"I'll be traveling quite often," he said.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here