Caples Honors Jones, White

Share this content:
The John Caples International Awards' board of directors honored Susan K. Jones and Peter White with the Andi Emerson Award and Irving Wunderman Award, respectively.


Jones is being honored for her contribution to the creative discipline in direct marketing. She runs 23-year-old direct agency Susan K. Jones and Associates and is a partner in The Callahan Group. She is also a tenured professor at Ferris State University in Michigan.


She has written books like "Creative Strategy in Direct Marketing" and co-authored "Selling by Mail" and "Marketing Convergence."


White takes the Wunderman award for his copywriting work. He is executive vice president and group creative director at Wunderman, New York. He works on clients like Citibank, Kraft Foods and Club Med.


The awards will be given with other awards Feb. 27 in New York at the 25th Caples ceremony. Established in 1978 by direct marketer Andi Emerson, Caples is named for John Caples, a well-known DM practitioner. The awards garner entries from 37 countries, showcasing innovative solutions to direct marketing problems.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here