Capella U Hires Avenue A/Razorfish

Share this content:
Capella University, an accredited online university in Minneapolis, picked Avenue A/Razorfish, Seattle, to handle online advertising responsibilities as the interactive agency of record.


The university also tapped Avenue A/Razorfish's sister agency, i-Frontier, for online creative work. Avenue A/Razorfish is in charge of media planning and buying for online media and search as well as analytics.


The two shops, owned by aQuantive Inc., were finalists last year for Capella's account. Both agencies are charged with creating and executing interactive ads to attract students to enroll online with Capella.


Founded in 1993, Capella targets career-focused adults. The university claims to have enrolled 11,000 students this year from 50 countries. Capella Education Co. is the institution's owner.


Avenue A/Razorfish clients include Best Buy Co., Microsoft Corp.'s MSN, WeightWatchers.com, Wells Fargo, AstraZeneca and Kraft.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above