Capella U Hires Avenue A/Razorfish

Share this content:
Capella University, an accredited online university in Minneapolis, picked Avenue A/Razorfish, Seattle, to handle online advertising responsibilities as the interactive agency of record.


The university also tapped Avenue A/Razorfish's sister agency, i-Frontier, for online creative work. Avenue A/Razorfish is in charge of media planning and buying for online media and search as well as analytics.


The two shops, owned by aQuantive Inc., were finalists last year for Capella's account. Both agencies are charged with creating and executing interactive ads to attract students to enroll online with Capella.


Founded in 1993, Capella targets career-focused adults. The university claims to have enrolled 11,000 students this year from 50 countries. Capella Education Co. is the institution's owner.


Avenue A/Razorfish clients include Best Buy Co., Microsoft Corp.'s MSN, WeightWatchers.com, Wells Fargo, AstraZeneca and Kraft.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here