Canadian DM Association Changes Name

Share this content:
TORONTO --- The Canadian Direct Marketing Association (CDMA) last month changed its name to Canadian Marketing Association "in order to reprsent more fully integrated marketing initiatives and serivces," a CDMA statement said.


"Dropping the 'Direct' from our name simply acknowledges the exciting evolution of information-based marketing and of this association over the past several year," John Gustavson, the association's CEO, said.


"As our members needs have changed it makes sense to have the name that best reflects this association's broader mandate for the future."


More than 90 percent of CDMA's membership voted for the name change, which has been in the works for the past two years. Changing the name will be a gradual process, "and is expected to be fully in place by mid-1999."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above