CADM Sets Date for Tempo Awards
The presentation will be on the first evening of the 49th annual Chicago DM Days & Expo (cadm.org). The venue is Navy Pier. The deadline for entries is Nov. 1.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.