Burger King Picks DraftWorldwide

Share this content:
DraftWorldwide, one of the leading direct marketing agencies in the United States, has been named to handle promotions for Burger King Corp.'s local and international businesses.


Seven agencies competed for the Burger King business, though only two -- DraftWorldwide and Alcone Marketing Group -- made the final round. Alcone retains its status as premium manufacturing agency of record.


The Chicago agency will handle merchandising and promotions for the fast-food company. In allied responsibilities, DraftWorldwide will also handle strategic planning, point-of-purchase material, field services and calendar planning. Work commences next month, starting with on-air creative.
Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here