BT North America Broadcast Services Names Greystone

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BT North America Broadcast Services, a leading provider of terrestrial and satellite-based multimedia services, has named Greystone Partners, Hopewell Junction, NY, as its advertising agency.

Greystone will offer advertising, public relations, and interactive, tradeshow and direct marketing services. Billings were not disclosed by the agency.

"Without question, direct and interactive components are considered as part of the overall program," said Constance Carlson, executive vice president of Greystone. "At this point, we're still assessing developing the overall program."

Greystone has worked for clients like Phillips, Osram Sylvania, Royal Olympic Cruise Lines and Mirage Resorts. It also has an office in Montana.

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