Brink's Home Security Locks Up DraftWorldwide

Share this content:
Brink's Home Security Inc. has named DraftWorldwide, Chicago, as its creative agency of record.

The account was wrested from Deutsch, New York, which handled all advertising for Brink's, Irving, TX. Four agencies presented proposals, with Rapp Collins Worldwide, Dallas, and DraftWorldwide making the final cut.

"They were looking for knock-your-socks-off creative," said Lee Hill, president of DraftWorldwide's Chicago office. "They're looking for leads that we'll generate through our creative for direct marketing."

The agency offers creative strategy, development and execution for direct mail, direct response television and print media like magazines and newspapers.

In a separate award, Novus Print Media, a Minneapolis discount print media firm owned by Omnicom Media Group, has been named to handle magazine and newspaper media planning and buying.

Founded in 1983 as a division of the 142-year-old Brink's Inc., Brink's Home Security monitors home-security systems for more than 675,000 customers in North America.

One of the leading direct marketing agencies worldwide and owned by Interpublic Group of Companies Inc., New York, DraftWorldwide last year reported billings of more than $3.6 billion. Clients include Burger King Corp., Kellogg Co., American Express Co. and Compaq Computer Corp.

"It's a highly competitive category, with some strong competitors like ADT," Hill said. "So, our challenge is to outdo what [competitors are] doing and then some."


Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above