Brightware, Grey Direct Form Online Venture

Share this content:
Brightware Inc., Novato, CA, and Grey Direct yesterday formed their BrightTouch venture for the delivery and operation of online sales and marketing services.


The venture will combine Grey Direct's creative and marketing expertise with Brightware's Web Assistance products, which allow online customers to use their own words rather than keywords.


The companies said BrightTouch's products and services will encompass "everything from strategy to design to copy to analysis."


Brightware supplies customer assistance software for the Internet.


Grey Direct is a partner company of Grey Global Group, a marketing communications company.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above