Brightware, Grey Direct Form Online Venture

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Brightware Inc., Novato, CA, and Grey Direct yesterday formed their BrightTouch venture for the delivery and operation of online sales and marketing services.

The venture will combine Grey Direct's creative and marketing expertise with Brightware's Web Assistance products, which allow online customers to use their own words rather than keywords.

The companies said BrightTouch's products and services will encompass "everything from strategy to design to copy to analysis."

Brightware supplies customer assistance software for the Internet.

Grey Direct is a partner company of Grey Global Group, a marketing communications company.

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