Brightware, Grey Direct Form Online Venture

Share this content:
Brightware Inc., Novato, CA, and Grey Direct yesterday formed their BrightTouch venture for the delivery and operation of online sales and marketing services.


The venture will combine Grey Direct's creative and marketing expertise with Brightware's Web Assistance products, which allow online customers to use their own words rather than keywords.


The companies said BrightTouch's products and services will encompass "everything from strategy to design to copy to analysis."


Brightware supplies customer assistance software for the Internet.


Grey Direct is a partner company of Grey Global Group, a marketing communications company.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Follow us on Twitter @dmnews

Latest Jobs: