Brightware, Grey Direct Form Online Venture

Share this content:
Brightware Inc., Novato, CA, and Grey Direct yesterday formed their BrightTouch venture for the delivery and operation of online sales and marketing services.


The venture will combine Grey Direct's creative and marketing expertise with Brightware's Web Assistance products, which allow online customers to use their own words rather than keywords.


The companies said BrightTouch's products and services will encompass "everything from strategy to design to copy to analysis."


Brightware supplies customer assistance software for the Internet.


Grey Direct is a partner company of Grey Global Group, a marketing communications company.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here