Bridgestone/Firestone Chooses RTMS

Share this content:
Bridgestone/Firestone, an arm of the giant tire and rubber company, Rolling Meadows, IL, has chosen Retail Target Marketing System, Milwaukee, to help improve customer communication with its 17 million retail customers. RTMS will help it to segment and better measure targeted promotions and marketing campaigns.


RTMS said the company will use its Archer software to manage the more than 230 million customer purchase details from more than 1,500 retail outlets nationwide. Those include Firestone Tire Service Centers, Tire Station, Mark Norris and Expert Tire.


RTMS is looking to help Bridgestone/Firestone to move to a customer-centric vision across its entire enterprise. It said it plans to design and implement customer-focused programs and provide the strategic and tactical guidance.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above