Bridgestone/Firestone Chooses RTMS

Share this content:
Bridgestone/Firestone, an arm of the giant tire and rubber company, Rolling Meadows, IL, has chosen Retail Target Marketing System, Milwaukee, to help improve customer communication with its 17 million retail customers. RTMS will help it to segment and better measure targeted promotions and marketing campaigns.


RTMS said the company will use its Archer software to manage the more than 230 million customer purchase details from more than 1,500 retail outlets nationwide. Those include Firestone Tire Service Centers, Tire Station, Mark Norris and Expert Tire.


RTMS is looking to help Bridgestone/Firestone to move to a customer-centric vision across its entire enterprise. It said it plans to design and implement customer-focused programs and provide the strategic and tactical guidance.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here