Brewer Direct Opens Doors
Based in Los Angeles, Brewer Direct Inc. will focus on custom direct marketing and fundraising programs. Brewer is president/CEO. The agency claims several undisclosed clients have signed on.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.