Breath Mint Site Hopes Naked Postcard Draws Viewers

Share this content:
Christmasmint.com, a seasonal Web site for Oregon Mint Co., has launched a provocative electronic and offline postcard campaign to drive people to the site.


The postcards feature an unclothed woman adorned with Christmas ornaments and was developed by AngryAdvertising.com, New York.


The Oregon Mint e-cards are available on a button at Yahoo.com, where the mint company hopes to see a viral campaign emerge. Physical versions of the cards are being distributed at kiosks in bars, clubs, hotels, bookstores and health clubs in New York, Denver, San Francisco and the South Beach section of Miami.


Oregon Mint makes breath mints designed to help smokers and smokeless tobacco users quit their tobacco habits. Its sites at www.christmasmint.com and www.oregonmint.com sell the mints direct and offer information on stores where the product can be found.


The e-cards and postcards accompany a billboard campaign launched in New York last month that asks, "Got Lungs?"
close

Next Article in Agency

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above