B/R/C Helps Auto Parts Distributor Reach Wider Customer Base

Share this content:
B/R/C Marketing Inc., Dayton, OH, a marketing and advertising agency, added Johnson Industries Inc. as a client with a mandate to develop direct mail programs, promotions and other advertising materials for the auto parts distributor.

Johnson Industries, Atlanta, the world's largest distributor of General Motors and AC Delco parts to GM car and truck dealers, hired B/R/C to help broaden its customer base to other markets like independent oil distributors that have contracts with auto dealerships and repair shops.

B/R/C President Raul Ramos said the firm is still ironing out financial terms pending specifics on list sizes and the depth of direct mail work it will do for Johnson. The time frame for B/R/C's promotions will be clearer when Johnson finishes developing its internal sales to handle customer responses to the mail campaigns.

"We've developed the creative; we've developed the packages; but, as yet, we have not released it because they don't have the inhouse resources ready so when the leads start coming in, they can handle them," Ramos said.

B/R/C also will handle a joint promotion between Johnson and one of its partners, Automobile Protection Corp., which provides extended service contracts to dealerships.

Johnson maintains an inventory of more than 85,000 parts that it distributes to GM car and truck dealers domestically and abroad. The company also provides automotive products and services for the fleet maintenance centers of firms like National Car Rental and Federal Express.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above