Braun's New Syncro the Buzz at Lowe Lintas

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Lowe Lintas & Partners Worldwide, New York, was assigned the job of introducing Braun's latest electric shaving unit, dubbed the Braun Syncro, which debuts from the Gillette Co., Boston, later this summer.

The launch will include online and offline advertising as well as direct mail.

Gillette said its latest Syncro technology offers closer shaves than ever before.

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