Brann Worldwide to Manage $60M Rent-A-Center Campaign

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Direct marketing communications agency Brann Worldwide, New York, a division of Snyder Communications Inc., has won a $60 million advertising and marketing communications campaign for Rent-A-Center, Plano, TX, one of the nation's leading rent-to-own store operators.

Snyder Communications, Bethesda, MD, said in a published statement that Brann Worldwide's responsibilities will include strategic development and execution of proprietary trade area advertising planning, production and media placement as well as database management services. Brann's effort will serve Rent-A-Center stores in all fifty states, Washington, DC, and Puerto Rico, which now total about 2,300 outlets.

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