Brann Worldwide to Manage $60M Rent-A-Center Campaign

Share this content:
Direct marketing communications agency Brann Worldwide, New York, a division of Snyder Communications Inc., has won a $60 million advertising and marketing communications campaign for Rent-A-Center, Plano, TX, one of the nation's leading rent-to-own store operators.

Snyder Communications, Bethesda, MD, said in a published statement that Brann Worldwide's responsibilities will include strategic development and execution of proprietary trade area advertising planning, production and media placement as well as database management services. Brann's effort will serve Rent-A-Center stores in all fifty states, Washington, DC, and Puerto Rico, which now total about 2,300 outlets.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above