Bombardier Flexjet Appoints Boone/Oakley

Share this content:
Bombardier Flexjet, a Dallas division of Canada's Bombardier Inc., has tapped Boone/Oakley, Charlotte, NC, as its advertising agency of record on a $23 million account.


The incumbent agency was Tracy Locke Partnership, Dallas. There was no review. Boone/Oakley's experience with big-ticket brands like Toyota Motor Corp.'s Lexus and Continental Tires helped clinch the Bombardier Flexjet account.


Flexjet offers actual ownership in fractional increments of Bombardier-made corporate aircraft like Lear jets. A share gives the owner 50 hours of flying time each year from and to any destination at a minimum four hours' notice.


Boone/Oakley's advertising will target first-class travelers, including sports personalities and corporate executives, through print, direct mail, outdoor, collateral and possibly broadcast.


The agency's roster includes clients like 123hire.com and the Charlotte Hornets basketball team.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above