Bob Evans chooses Brunner as AOR

Share this content:

Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion-dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.

Mary Cusick, SVP of restaurant marketing for Bob Evans, said Brunner was a good fit because it "makes really smart creative choices and bring sgreat strategy and insight.” She said that one of the goals for Bob Evans is to contemporize the brand, which launched in 1962.

Cusick said that the majority of the company's advertising is done through traditional channels like broadcast, TV and radio, but that the company also does digital online advertising, some e-mail, social and interactive marketing.

“We haven't cracked the code on how to use social media most effectively, so that's something we'll work with Brunner on,” she said.

The company already has presences on Facebook and Twitter.

Cusick added that Bob Evans announced the account win to Brunner two weeks ago, and that the companies are finishing up preparing the contracts to sign.

“We want Brunner to help understand our core guests and how to appeal to them,” Cusick said. “We want to continue to make the brand relevant in today's marketplace.”

Brunner's other clients include GlaxoSmithKline, GNC, The Dow Chemical Company and Zippo. A representative from the agency could not be reached by press time.


Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above