BMW's Panke Wins Cannes Lions Advertiser of the Year

Share this content:
The International Advertising Festival, also known as Cannes Lions, named Helmut Panke, chairman of German automaker BMW AG's board of management, as its advertiser of the year for 2004.


This award, presented annually, recognized BMW's innovative and creative advertising over the past few years, the London-based festival organizer said.


BMW has won several Lions for its global campaigns, including four gold Lions. Last year it took home the newly instituted President's Titanium Lion for its multimedia short film series called "The Hire."


Panke will get the award June 26 at the culmination of the six-day ad competition in Cannes, France.


The upcoming festival is the 51st Cannes Lions. It is expected to draw 8,000 delegates from ad agencies and clients worldwide to salute 16,000 ad entries and to attend seminars and parties.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above