Blockbuster Online Breaks Interactive Campaign
The campaign, from Avenue A/Razorfish, will include ads for Blockbuster Online on sites such as iVillage, Excite, American Greetings Network and AtomShockwave.
The ad agency already has broken sponsored search engine campaigns.
Dallas-based Blockbuster Online offers DVD rentals for a $19.99 monthly fee. Customers can rent an unlimited number of DVDs with no extended-viewing fees, up to three out at a time. They also get two free in-store movie rental coupons each month.