Blattner Brunner Purchases Carter Cosgrove

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Blattner Brunner Inc. acquired Carter Cosgrove + Company, a Washington design firm with an account roster that includes GE Global Exchange and Services, Watson Wyatt Worldwide and Deltek.


The acquired company will move its staff of 12 -- down from 17 -- to Blattner Brunner's office in Washington. Carter Cosgrove loses its name as part of the deal, which is one of many executed recently by Blattner Brunner.


"This fits very nicely into the portfolio of services in our DC office," said Michael Brunner, CEO of Blattner Brunner, Pittsburgh. "I would say it's a wonderful infusion of talent, energy and clients into our overall organization."


Terms of the deal were not disclosed.


Carter Cosgrove specialized in high-end design, including Web work. Cofounder Zane Carter will help with the transition and then take a break before returning to the office.


Blattner Brunner's Washington office's accounts include AARP, Road Runner High Speed Online, Whitman-Walker Clinic and the Paralyzed Veterans Administration. Twenty-seven people work in that office, including the former Carter Cosgrove staff.


A full-service agency, Blattner Brunner also works on accounts like Zippo, Cub Cadet, GlaxoSmithKline, Anderson Floors, GNC, Pittsburgh Pirates, Golf Pride, Dow Great Stuff and Respironics.


The Carter Cosgrove purchase comes a year after Blattner Brunner extended its presence in the Southeast with the acquisition of Atlanta agency Sawyer Riley Compton. Post-purchase, the agency's combined billings were $165 million.


Blattner Brunner's deal before Sawyer Riley Compton was concluded in 2003 with the purchase of MHI Communications, a Washington DM shop.


Is Brunner still looking to buy more agencies?


"I wouldn't say we're in the market for acquisitions," Brunner said. "We always look for opportunities that would strategically fit with our business model. And our strategy has been common through all our acquisitions. When we acquire an agency, typically they are very strong in another area. We have not particularly gone out and acquired an integrated agency. That's what we are. But rather we have gone out and acquired the components of an integrated agency and then folded them into our organization."


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