Bits and Bytes

Share this content:
Web-Site Card Deck Set for Third Drop

Offline Media Inc., New York, announced it is set for a third drop on Feb. 13 of its Webmark card deck promoting finance-related advertiser sites. Webmark, which drops quarterly, targets a compiled list of 125,000 online financial service users. So far, the deck's advertisers have included, Sallie Mae, Merrill Lynch, Barron's and Wired.

"With more than 600,000 financial services Web sites competing for the same sets of eyes, advertisers are continually seeking new ways to reach qualified active online information seekers," said Michael Ackerman, president of Offline Media. "We created Webmark as an alternative cost-effective marketing tool."

Electronic Newsstand Launches Campaign

Online magazine retailer Electronic Newsstand, Washington, DC, launched a pay-per-transaction banner campaign late last month marking the company's first major online effort beyond its site at

The campaign, created by interactive agency Thinking Media, New York, consists of banner ads on various unnamed sites targeting interests such as sports, leisure and money. Consumers can subscribe to magazines through the ads without going to Electronic Newsstand's Web site.

A spokesman for the Electronic Newsstand said the goal of the campaign is to "simply sell magazines and build sales even if it is at the expense of building traffic."

"This campaign will do what the Web does best," said Don Westrich, director of business development for Thinking Media. "It lets people choose the experience and qualify themselves."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above