Big Flower Subsidiary to Buy ColorStream

Share this content:
The Webcraft subsidiary of Big Flower Holdings Inc., New York, announced May 28 that it has acquired ColorStream Technologies, Chicago, its third acquisition in less than a year. ColorStream specializes in database development and customization programs that use digital technology to produce print-on-demand products. Big Flower president and CEO Edward T. Reilly said the acquisition will help Webcraft expand its direct marketing services. "ColorStream will play an integral role for our Webcraft group as it continues to broaden its array of direct marketing services, furthering its position as a leading provider of fully integrated direct marketing services," Reilly said. Webcraft, acquired by Big Flower in March 1996, offers database management services, fulfillment/response capabilities and a range of direct mail products and services. After its acquisition by Big Flower, Webcraft acquired Impco Enterprises Inc., Rochester, NY, a marketing services company in November, and Olwen Direct Mail Ltd., London, in October.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above