Best Buy adds CHI, Wunderman to its roster

Share this content:

After more than a six-month long agency review process, Best Buy has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy PR representative Lisa Hawks.

The two agencies will be linked under a single entity to be called CHI/Wunderman, according to Best Buy. Roughly 100 people will be hired globally to service the partnership. CHI and Wunderman are both WPP agencies.

The group will focus on digital as one of its marketing priorities, said Stuart Pearson, chief client officer at Wunderman. CHI/Wunderman will also develop social programs, weekly promotions and Best Buy business unit campaigns. The pitch and selection process was handled by Best Buy's procurement department.

Though Pearson said the newly formed group is still working out a precise timeline for launch, it will be starting work in the first quarter of 2012.

The partnership will be similar to Team Detroit through which several WPP teams came together to handle auto accounts for Mazda, Ford and Team Lincoln, which Andrew Sexton, VP and director of North American Media Relations at Wunderman, said is an example of a “another wonderful alliance.” As another example, Pearson pointed out work done by Wunderman shops for Microsoft in Seattle, where KBMG and Blast Radius team up on campaigns.

The new alliance will only affect Best Buy's other lead agencies – among them, Crispin Porter & Bogusky, Razorfish and Starcom – in a spirit of collaboration, said Pearson.

“As with all our clients, we will work closely with all partners to best serve our clients. We are always operating in a multi-agency environment, and frankly, we take pride in our ability to partner with other agencies,” Pearson said. “But ultimately, the client will set the tone and the cadence of the relationship.”

This story was first reported by AdAge.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above