Bernhart: DM Employment Opportunities Expected to Grow

Share this content:
Nearly three-fourths of direct marketing companies plan to add staff this quarter, according to the latest Bernhart Associates employment survey.

"The new jobs index is at its highest level since the survey began in 2001," Jerry Bernhart, president of Bernhart Associates Executive Search, Owatonna, MN, said yesterday. "There is a small increase in the percentage of companies planning layoffs this summer but that will be more than offset with new hires."

Results of the quarterly survey are published in the Direct Marketing Association's annual Statistical Fact Book.

Among 132 DM companies responding, 71 percent said they planned to add employees in the third quarter compared with 63 percent last quarter. Areas of demand for new hires include account management, sales and analytics.

"Year-to-year, the survey shows hiring is up about 10 percent over last summer," Bernhart said.

As for staff reductions, 8 percent said cutbacks would occur this quarter, up from 5 percent last quarter. One in five respondents said their companies have hiring freezes in place, the same as last quarter.

Companies interested in being added to the quarterly survey should send an e-mail to with "opt-in" in the subject line.


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above