Berg Departs Agency World in Pursuit of Publishing

Share this content:
John Berg, executive vice president and managing director of Omnicom Group Inc.'s BBDO Worldwide will soon become group publisher in charge of all titles at Wenner Media Inc., New York, which publishes Rolling Stone, Men's Journal and Us.


Berg, 37, was reportedly tapped by WMI for his brand management expertise even though he has no formal experience in magazine publishing or circulation management.


Magazines have come under increased pressure in recent years to develop more integrated marketing campaigns that leverage better co-branding, event management and celebrity-driven activities in pursuit of readers.


Calls to BBDO Worldwide and Wenner Media by <I>DM News<I> were not returned by press time.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here