Berg Departs Agency World in Pursuit of Publishing

Share this content:
John Berg, executive vice president and managing director of Omnicom Group Inc.'s BBDO Worldwide will soon become group publisher in charge of all titles at Wenner Media Inc., New York, which publishes Rolling Stone, Men's Journal and Us.


Berg, 37, was reportedly tapped by WMI for his brand management expertise even though he has no formal experience in magazine publishing or circulation management.


Magazines have come under increased pressure in recent years to develop more integrated marketing campaigns that leverage better co-branding, event management and celebrity-driven activities in pursuit of readers.


Calls to BBDO Worldwide and Wenner Media by <I>DM News<I> were not returned by press time.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above