Berenson, Isham & Partners to Aid Boston Campaign

Share this content:
Using the tag line "The Coast Is Clear," Berenson, Isham & Partners, Boston, will help the organization that cleaned up Boston Harbor launch a campaign to build a walkway along the waterfront.


The campaign is being created for Boston-based nonprofit organization Save the Harbor/Save the Bay's Campaign for the Water's Edge. It will involve direct mail, broadcast advertising, print ads in the Boston Globe and the Boston Business Journal and event marketing.


"We plan to build awareness but also to focus on fundraising," said Anders Ekman, president of Berenson, Isham & Partners. "There will be some fundraising to individuals but also corporate fundraising because they have not done much of that, so a lot of our materials will be targeted with that end in mind."


As the harbor area is a vital part of not only the city's marine industry, but tourism and the city's quality of life, Berenson, Isham & Partners expects to target a range of companies in its fundraising efforts from local grass-roots businesses to marine-based companies and banks and major institutions.


The "Coast Is Clear" phrase is a reminder of the state of the harbor area before Save the Harbor/Save the Bay began a campaign to clean up the harbor front, Ekman said. In 1988, the harbor was in such bad condition that George Bush went out on a boat during his presidential campaign to point out pollution and deterioration.


The agency expects to enlist a politician or public servant to serve as a spokesman for the effort. Events that Save the Harbor/Save the Bay coordinates, such as a harbor swim and a harbor-side concert series, also will be used to raise money for and awareness of the campaign.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here