Beiersdorf taps Hill & Knowlton

Share this content:

Cosmetics giant Beiersdorf Inc. has tapped Hill & Knowlton Inc. as its agency of record to create awareness in the media and with key target audiences for products including Nivea Body, Nivea Visage, Nivea for Men, Eucerin and Aquaphor.

Blue Sky, New York, was the incumbent agency. The number of agencies pitching for the business and the fees were not disclosed.

"The mandate basically is to elevate their profile in terms of what they're doing with their brands," said MaryLee Sachs, U.S. chairman of Hill & Knowlton, New York.

The plan calls for targeting beauty and lifestyle media, blogger outreach, rich media experiences online and experiential marketing.

About the importance of online promotion, "we're joined at the hip," Ms. Sachs said. "It's a critical piece."

Hill & Knowlton has already begun work on supporting the Nivea Body and Nivea for Men lines with online pushes integrated with media coverage, influencers and testimonials.

"The challenge for us is getting into new places, for example, broadcast media and basically just in the face of the consumers," Ms. Sachs said.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above