BBDO Wins $100M Quotesmith.com Account

Share this content:
Quotesmith.com Inc., Chicago, yesterday announced the signing of BBDO Chicago, one of the world's biggest names in advertising, for a three-year, $100 million campaign.


BBDO will develop and implement a fully integrated advertising and marketing communications program for Quotesmith.com which specializes in offering online comparison reports of Internet-based insurance products.


The company says its online advertising and print ads raising awareness of Quotesmith.com will begin this month followed by broadcast and cable ads and direct marketing packages.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here