Bates, 141XM Get Makeover

The U.S. General Services Administration picked Bates Worldwide and its 141XM, New York, interactive agency to handle a $930,000 assignment to turn into a marketing tool for the government agency.

Both agencies will work with the GSA Marketing Council to develop and execute the redesign of The site's organizational structure will be simplified. Content will be focused on GSA products and services, offering information on often-asked requests by GSA customers.

Based in Washington, the GSA is a centralized federal procurement and property management agency. On behalf of federal agencies, it buys property, products and services like office space, supplies, information technology, equipment and telecommunications.

According to Bates and 141XM, the GSA is a catalyst for about $66 billion in federal spending, more than 25 percent of the federal government's procurement dollars. It also claims to influence management of federal assets worth nearly $500 billion.

The GSA, with 14,000 employees, offers services for the office operations of more than 1 million federal workers in 8,300 government-owned and leased buildings in 1,600 U.S. markets.

With's redesign and easier navigation for information-seeking customers, federal agencies aim to save money in travel, rent and building maintenance as well as items like technology, furniture and telecommunications.

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