Bass Pro Shops Retains SmartDM

Share this content:
Bass Pro Shops, a multichannel retailer of outdoor apparel and gear, tapped SmartDM, Nashville, TN, to manage its e-mail marketing.


The Springfield, MO, company will use SmartDM's DirectTr@k proprietary campaign management technology. Through SmartDM, Bass Pro will segment its customer data and send targeted e-mails to hunters, golfers, fishermen, boaters and campers based on their interests.


The agency also will help identify customer purchase patterns from Bass Pro's online, catalog and retail buyers, using e-mail to support sales. DirectTr@k technology will boost prospecting through individual store e-mails as well.


Bass Pro has 16 stores in 10 states. It sells hunting and fishing equipment, marine accessories, boats, camping gear and apparel.


Loading links....
close

Next Article in Agency

Follow us on Twitter @dmnews

Latest Jobs: