Bass Pro Shops Retains SmartDM

Share this content:
Bass Pro Shops, a multichannel retailer of outdoor apparel and gear, tapped SmartDM, Nashville, TN, to manage its e-mail marketing.


The Springfield, MO, company will use SmartDM's DirectTr@k proprietary campaign management technology. Through SmartDM, Bass Pro will segment its customer data and send targeted e-mails to hunters, golfers, fishermen, boaters and campers based on their interests.


The agency also will help identify customer purchase patterns from Bass Pro's online, catalog and retail buyers, using e-mail to support sales. DirectTr@k technology will boost prospecting through individual store e-mails as well.


Bass Pro has 16 stores in 10 states. It sells hunting and fishing equipment, marine accessories, boats, camping gear and apparel.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above