Bass Pro Shops Retains SmartDM

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Bass Pro Shops, a multichannel retailer of outdoor apparel and gear, tapped SmartDM, Nashville, TN, to manage its e-mail marketing.


The Springfield, MO, company will use SmartDM's DirectTr@k proprietary campaign management technology. Through SmartDM, Bass Pro will segment its customer data and send targeted e-mails to hunters, golfers, fishermen, boaters and campers based on their interests.


The agency also will help identify customer purchase patterns from Bass Pro's online, catalog and retail buyers, using e-mail to support sales. DirectTr@k technology will boost prospecting through individual store e-mails as well.


Bass Pro has 16 stores in 10 states. It sells hunting and fishing equipment, marine accessories, boats, camping gear and apparel.


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