BankDirect Selects Avenue A as Online Marketing Firm
Avenue A will provide media strategy, planning, buying and technology to increase BankDirect's brand awareness and attract customers to its banking products and financial services.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.