Avenue A Sees 2Q Revenue Fall to $20.6 Million

Share this content:
Online marketing agency Avenue A Inc. said its second-quarter revenue fell to $20.6 million, from $52.4 million a year ago. Its net loss for the quarter rose to $15.5 million, or 27 cents per share, from $9.6 million, or 16 cents per share, in 2000.


Earlier this month, the Seattle-based company said it would close its London office and concentrate on its more profitable operations in the United States. The closing will affect 16 people. Avenue A plans to complete work on its current campaigns with United Kingdom customers during the next several months.


In May, it began cost-cutting measures in the United States that included a workforce reduction of about 20 percent, or 75 people.


"In our agency business, we continued to strengthen our client base, reducing dot-com-generated revenue to 24 percent of total revenue," said Brian McAndrews, Avenue A's president/CEO. "In our Atlas DMT technology division, we made further investments in our proprietary technology, including the ongoing development of our Atlas Digital Marketing Suite."


McAndrews said the new version of the company's Atlas Digital Marketing Suite, an end-to-end campaign management system, is scheduled for release at the end of the third quarter.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here