Aurora Foods Selects Marketing Specialists Corp. as National Broker

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Aurora Foods Inc., St. Louis, yesterday said it has selected Marketing Specialists Corp., Dallas, as its national sales and marketing agent for the retail market.

Effective immediately, the food brokerage will provide merchandising services for Aurora's U.S. retail food accounts.

Marketing Specialists will assume full national representation for all of Aurora's premium brands, which include Duncan Hines baking mixes, Mrs. Butterworth's and Log Cabin syrups, Aunt Jemima frozen breakfast products, Lender's bagels, Mrs. Paul's and Van de Kamp's frozen seafood and Celeste pizza.

Under the agreement, the foods producer expects to be able to reduce its costs of sales going forward.

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