Audio Book Club Teams With Shareholder Direct

Share this content:
Audio Book Club Inc. has teamed up with Shareholder Direct to launch a toll-free number that will deliver investor information and drive membership sales.

1-888-HEAR-KLB -- Audio Book Club shares are traded on AMEX under the symbol KLB -- was activated Feb. 11 and gives callers options to hear news releases, earnings announcements and stock quotes or sign up for the club at the touch of a button. Audio Book Club, Boca Raton, FL, is a direct marketer of more than 65,000 audio books by mail order and via the Internet.

Shareholder Direct, a division of Stow, MA-based Direct Report Corp., has set up similar automated communication and information services with more than 100 U.S. corporations, including AT&T, IBM and Eastman Kodak.

According to Elizabeth Long from the investor relations group of client 3M Corporation, "Shareholder Direct gives the individual investor the same access to information as the analyst.''

Shareholder Direct handles all live and automated phone services for Audio Book Club (ABC). Customer service representatives are available 24 hours a day, seven days a week to take orders for financial information packages and news releases, which are mailed within eight business hours.

The company has also set up links with a new member sign-up line (1-800-567-AUDIO) and ABC corporate offices for specific questions. The number allowed this reporter to reach ABC chief financial officer John Levy in a matter of seconds.

Levy said the toll free number is simply an added service Shareholder Direct provides.

"I was looking for somebody that could add value to our existing Website," Levy said. "We're very proud of our Website and use it to generate new members. I looked at a variety of sites, and really liked the Barnes & Noble Website. They used Shareholder Direct so that's how I found out about it.

"We did [the 888-number] as a by-product. The two services together were extremely inexpensive.''

Since ABC went public in October 1997, investors have been calling the company directly. In addition to setting up the toll free service, Shareholder Direct has also set up links to investor and company information at the ABC Website ( and handles all e-mail transmissions.

"We see this as both a benefit to investors and shareholders and maybe a way to generate more business for the Audio Book Club,'' Levy said.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above