Audi Keeps Enlighten After Review

Share this content:
Audi concluded a three-month review of its interactive account, retaining incumbent Enlighten, Ann Arbor, MI, over Grey Interactive and R/GA, both in New York, and McKinney + Silver, Raleigh, NC, partnering with Circle.


The Audi interactive title involves interactive marketing strategy, e-mail marketing and content management for sites at www.audiusa.com, www.audicanada.ca and product microsites. The task also covers product launches, including a major effort this year to promote the Audi A6 model.


"Audi is required to review existing accounts every three years to ensure competitiveness from both a financial and services standpoint," said Tom Beck, marketing director of Enlighten.


Audi, which has used Enlighten since 2001, kept the agency based on its performance in delivering online. The 21-year-old agency recently handled interactive work for the Audi A8 L and RS 6 launches in addition to creating a screensaver that regularly delivers Audi content and images directly to the user's desktop.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above