AT&T to Acquire Ad Company Ingenio

Share this content:

AT&T plans to acquire advertising company Ingenio and integrate its technology into AT&T's online Yellow Pages and other services.


Under the deal, whose terms were not disclosed, Ingenio will lets advertisers place pay-per-call ads online, on mobile phones and in print. The service lets marketers pay for these ad services based on if a customer actually clicks through.


Ingenio issues phone numbers to advertisers and then tracks calls for billing and reporting purposes.

The acquisition comes as more interest develops on the mobile space. Earlier this year, AOL bought mobile ad platform Third Screen Media. Google has also outlined its new ad-based mobile calling plan.


AT&T will incorporate Ingenio's pay-per-call services into its local directory services including, AT&T Real Yellow Pages and 1-800-Yellow Pages.


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above