AT&T to Acquire Ad Company Ingenio

Share this content:

AT&T plans to acquire advertising company Ingenio and integrate its technology into AT&T's online Yellow Pages and other services.

 

Under the deal, whose terms were not disclosed, Ingenio will lets advertisers place pay-per-call ads online, on mobile phones and in print. The service lets marketers pay for these ad services based on if a customer actually clicks through.

 

Ingenio issues phone numbers to advertisers and then tracks calls for billing and reporting purposes.

The acquisition comes as more interest develops on the mobile space. Earlier this year, AOL bought mobile ad platform Third Screen Media. Google has also outlined its new ad-based mobile calling plan.

 

AT&T will incorporate Ingenio's pay-per-call services into its local directory services including YellowPages.com, AT&T Real Yellow Pages and 1-800-Yellow Pages.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above