AT&T Animated Ads Hit Home Pages of Top Sites

Share this content:
AT&T Wireless will use rich media advertising to take over the home pages of seven major Web sites in a five-day holiday blitz, the company said today. The animated ads will appear on Ask Jeeves, Weather.com, About.com, CBS MarketWatch, CNET, ZDNET and My Simon.


The online segment of its multichannel holiday promotion is designed to increase awareness of AT&T Wireless Network Quality and emphasize AT&T Shared Advantage and Digital Advantage calling plans, AT&T said. This exclusive home page placement marks the company's first large-scale online brand campaign.


The campaign strategy, its messaging and execution options were developed by AT&T Wireless along with White Horse and Avenue A.


Based on a recent online shopping behavior study from Avenue A, its strategists coordinated the broad media buy to give as much exposure to AT&T Wireless as possible during the peak holiday time. Avenue A thinks the distinctive presence on these sites will let AT&T Wireless deliver millions of impressions in a five-day period that is considered the height of the online shopping season.


Avenue A is an interactive agency, and White Horse is a provider of strategic Web marketing and Web development solutions.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here