AT&T Animated Ads Hit Home Pages of Top Sites
The online segment of its multichannel holiday promotion is designed to increase awareness of AT&T Wireless Network Quality and emphasize AT&T Shared Advantage and Digital Advantage calling plans, AT&T said. This exclusive home page placement marks the company's first large-scale online brand campaign.
The campaign strategy, its messaging and execution options were developed by AT&T Wireless along with White Horse and Avenue A.
Based on a recent online shopping behavior study from Avenue A, its strategists coordinated the broad media buy to give as much exposure to AT&T Wireless as possible during the peak holiday time. Avenue A thinks the distinctive presence on these sites will let AT&T Wireless deliver millions of impressions in a five-day period that is considered the height of the online shopping season.
Avenue A is an interactive agency, and White Horse is a provider of strategic Web marketing and Web development solutions.