Ask Jeeves Hires TBWA/Chiat/Day
TBWA's duties include strategy as well as creative development and execution. Its London office handles Ask Jeeves' British search engine site at Ask.co.uk.
Ask Jeeves, Emeryville, CA, claims it is returning to advertising after a two-year hiatus, though it did sporadically run online ads.
Separately, the company recently upgraded its Ask.com site. New tools and the Smart Search feature aim to improve online searches.