Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Helping Customers Take the Next Step in Their Buying Journeys

Helping Customers Take the Next Step in Their Buying Journeys

A new study provides insight into how companies can excel at lead progression. Hint: the company website.

Fast Facts: October 2015

Fast Facts: October 2015

Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.

Consumers Want to Hear From Retailers; Knowing When Is the Key

Consumers Want to Hear From Retailers; Knowing When Is the Key

More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

Solomons Named CEO North America at Wunderman

Solomons Named CEO North America at Wunderman

The veteran of R/GA and Digitas returns to the agency where it all started for him.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

CMO says the Sageview funding is validation of the future of account-based marketing.

4C Insights Hires Aaron Goldman as CMO

4C Insights Hires Aaron Goldman as CMO

Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.

MMI Agency Hires Spiegel as CEO

MMI Agency Hires Spiegel as CEO

He joins the team from Catalyst/GroupM.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

The client relations specialist is part of an executive expansion phase at the Seattle agency.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

What are successful digital marketers doing to stay atop the game?

KBS Names Hayward CEO

KBS Names Hayward CEO

The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

The Direct Marketing Industry Mourns the Loss of Penny Vane

The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Hacker Group Merges With Global FCB Sisters

Hacker Group Merges With Global FCB Sisters

The lead-gen agency gains significant CRM chops in the deal.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Simulmedia Announces Cooperstein as New CMO

Simulmedia Announces Cooperstein as New CMO

The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.

Hawthorne Direct Announces New CEO

Hawthorne Direct Announces New CEO

The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.

The Importance of Process When Choosing a Digital Agency

The Importance of Process When Choosing a Digital Agency

4 benefits of process that help to ensure success with an agency partner.

Launchpad Names Lamb CMO

Launchpad Names Lamb CMO

The agency veteran will lead new account development and employee education efforts.

What the Publicis-Omnicom Split Means to Digital Marketers

What the Publicis-Omnicom Split Means to Digital Marketers

Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.

Publicis Names Winchester Chief Digital Officer

Publicis Names Winchester Chief Digital Officer

The R/GA veteran is the first to claim the title at the agency.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Betrayal or Just Business? Answers

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

New Byte: Digitas LBi Appoints New Creative Director

New Byte: Digitas LBi Appoints New Creative Director

Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

News Byte: Foote, Cone & Belding Is Reborn

News Byte: Foote, Cone & Belding Is Reborn

Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

News Byte: Publicis Acquires Hawkeye

News Byte: Publicis Acquires Hawkeye

Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.

Marketing Challenge: Betrayal, or Just Business?

Marketing Challenge: Betrayal, or Just Business?

Something not quite kosher is happening at this agency. See what our readers had to say about it.

Rosetta Taps Healy as Managing Partner

Rosetta Taps Healy as Managing Partner

The former SapientNitro VP will take over the consumer products and retail group.

The Multi-Agency Paradox

The Multi-Agency Paradox

Brand navigation can work; here are three ways to ensure that it does.

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

Web-based methods also represented 20% of organic growth for the agency network during the period.

Rakuten Names Joines CMO

Rakuten Names Joines CMO

The Digital Marketing Review founder takes over as the company introduces a new digital marketing division.

News Byte: Rosetta Names Kang Creative Director

News Byte: Rosetta Names Kang Creative Director

His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.

News Byte: Rosetta Founder Chris Kuenne Steps Down

News Byte: Rosetta Founder Chris Kuenne Steps Down

The company's founder leaves the agency two years after selling to Publicis Groupe.

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

The former strategy chief at the Mother agency is known for his deep involvement in technology.

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

Shapiro + Raj aims to service clients with data analytics informed by traditional market research.

News Byte: OgilvyOne Names Kutschinski Chief Creative Officer

News Byte: OgilvyOne Names Kutschinski Chief Creative Officer

The 10-year company veteran steps up to replace the retiring Jan Leth.

News Byte: Mahernia Named Chief Creative Officer at Rosetta

News Byte: Mahernia Named Chief Creative Officer at Rosetta

As CCO, he'll lead creative execution of what he terms the "New Digital Agency."

MediaCom Appoints a Head of Mobile

MediaCom Appoints a Head of Mobile

Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.

News Byte: Publicis Merges U.S. and Canada Regions

News Byte: Publicis Merges U.S. and Canada Regions

The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.

Trending Right Now: Culture

Trending Right Now: Culture

Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.

4 Ways Agencies and Brand Advertisers Can Fight Mobile Click Fraud

4 Ways Agencies and Brand Advertisers Can Fight Mobile Click Fraud

As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

4 Ways to Get the Most From Your Agency

4 Ways to Get the Most From Your Agency

Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Brainstorms: Don't Phone It in

Brainstorms: Don't Phone It in

On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.

Delivering the Breadth of Thinking

Delivering the Breadth of Thinking

An agency's responsibility is to help its clients break through the competitive clutter—not just do the same old, same old.

News Byte: Sadoun Named to Head Publicis Worldwide

News Byte: Sadoun Named to Head Publicis Worldwide

Seven-year company veteran will watch over operation with clients in 80 countries.

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.

News Byte: Publicis Groupe Acquires Engauge

News Byte: Publicis Groupe Acquires Engauge

Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.

Havas Worldwide New York Appoints New CCO

Havas Worldwide New York Appoints New CCO

The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.

JCPenney Hires Kraft Vet to Run Marketing

JCPenney Hires Kraft Vet to Run Marketing

New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.

Koepke Named Chief Creative Officer At SapientNitro

Koepke Named Chief Creative Officer At SapientNitro

Former Modernista cofounder takes charge of the agency's efforts in North America.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Fast Facts: August 2013

Fast Facts: August 2013

Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.

When a Counteroffer Is as Risky as a Good-bye: Answers

When a Counteroffer Is as Risky as a Good-bye: Answers

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

Rosetta Hires Joe Lozito as CTO

Rosetta Hires Joe Lozito as CTO

Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.

Canada Post Has a Ball with Direct

Canada Post Has a Ball with Direct

The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.

Fire the Client? Answers

Fire the Client? Answers

Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.

The Evolution of Marketing

The Evolution of Marketing

Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...