The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What are successful digital marketers doing to stay atop the game?
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.
Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
Increased productivity is the real Hook for marketing automation.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.
The lead-gen agency gains significant CRM chops in the deal.
The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.
The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.
The agency veteran will lead new account development and employee education efforts.
Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.
The R/GA veteran is the first to claim the title at the agency.
Longtime agency pro brings extensive healthcare industry experience to the agency.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
The former SapientNitro VP will take over the consumer products and retail group.
U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.
Web-based methods also represented 20% of organic growth for the agency network during the period.
The Digital Marketing Review founder takes over as the company introduces a new digital marketing division.
His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.
The company's founder leaves the agency two years after selling to Publicis Groupe.
The former strategy chief at the Mother agency is known for his deep involvement in technology.
Shapiro + Raj aims to service clients with data analytics informed by traditional market research.
The 10-year company veteran steps up to replace the retiring Jan Leth.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Seven-year company veteran will watch over operation with clients in 80 countries.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.
The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.
New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.
Former Modernista cofounder takes charge of the agency's efforts in North America.
Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.
Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.
Euro RSCG, an agency specializing in integrated consumer health and wellness, has named Katie Rogin as its managing director of strategic planning.
Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.
Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.
BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.
Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
Creative teams at today's agencies are adding technologists to the mix.
Interpublic Group company Draftfcb has dropped its lawsuit against two former Draftfcb employees and Digitas, said Michelle McGowan, Draftfcb's VP and director of corporate communications, in an emailed statement.
Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.
Ogilvy Public Relations (PR) has appointed Mitch Markson as president of global consumer marketing and CCO for its "purpose branding initiative", confirmed Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.
Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.
RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement.
Digitas has reduced its staff by "just 1%," said an agency spokesperson.
Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.
Holding company Omnicom launched a New York-based marketing services agency sparks & honey, company spokesperson Jane Chong confirmed to Direct Marketing News.
Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.
Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.
Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.
Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing.
Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna.
Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.
Chris Longo was named partner at Reach Marketing, the company said February 21.
Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.
Omnicom Group's full-year revenue for 2011 was up 10.6% to $13.87 billion when compared with the prior year, and fourth-quarter revenue increased 7.4% to $3.85 billion, the company said in a Feb. 14 earnings statement.
Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.
Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations.
Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.
Harte-Hanks' fourth-quarter direct marketing revenue decreased by 3.6% to $168 million, but the annual adjusted revenue for direct marketing was up 5.1% to $23.8 million, marking the sixth consecutive quarter of growth, the agency said in an earnings statement.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.
Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.
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