OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Hacker Group Merges With Global FCB Sisters

Hacker Group Merges With Global FCB Sisters

The lead-gen agency gains significant CRM chops in the deal.

Simulmedia Announces Cooperstein as New CMO

Simulmedia Announces Cooperstein as New CMO

The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.

Hawthorne Direct Announces New CEO

Hawthorne Direct Announces New CEO

The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.

Launchpad Names Lamb CMO

Launchpad Names Lamb CMO

The agency veteran will lead new account development and employee education efforts.

What the Publicis-Omnicom Split Means to Digital Marketers

What the Publicis-Omnicom Split Means to Digital Marketers

Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.

Publicis Names Winchester Chief Digital Officer

Publicis Names Winchester Chief Digital Officer

The R/GA veteran is the first to claim the title at the agency.

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

New Byte: Digitas LBi Appoints New Creative Director

New Byte: Digitas LBi Appoints New Creative Director

Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

News Byte: Foote, Cone & Belding Is Reborn

News Byte: Foote, Cone & Belding Is Reborn

Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

News Byte: Publicis Acquires Hawkeye

News Byte: Publicis Acquires Hawkeye

Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.

Rosetta Taps Healy as Managing Partner

Rosetta Taps Healy as Managing Partner

The former SapientNitro VP will take over the consumer products and retail group.

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

News Byte: Interpublic Reports Revenue Gains, Income Decreases for 2013

U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

Web-based methods also represented 20% of organic growth for the agency network during the period.

Rakuten Names Joines CMO

Rakuten Names Joines CMO

The Digital Marketing Review founder takes over as the company introduces a new digital marketing division.

News Byte: Rosetta Names Kang Creative Director

News Byte: Rosetta Names Kang Creative Director

His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.

News Byte: Rosetta Founder Chris Kuenne Steps Down

News Byte: Rosetta Founder Chris Kuenne Steps Down

The company's founder leaves the agency two years after selling to Publicis Groupe.

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

The former strategy chief at the Mother agency is known for his deep involvement in technology.

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

Shapiro + Raj aims to service clients with data analytics informed by traditional market research.

News Byte: OgilvyOne Names Kutschinski Chief Creative Officer

News Byte: OgilvyOne Names Kutschinski Chief Creative Officer

The 10-year company veteran steps up to replace the retiring Jan Leth.

MediaCom Appoints a Head of Mobile

MediaCom Appoints a Head of Mobile

Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.

News Byte: Publicis Merges U.S. and Canada Regions

News Byte: Publicis Merges U.S. and Canada Regions

The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.

News Byte: Sadoun Named to Head Publicis Worldwide

News Byte: Sadoun Named to Head Publicis Worldwide

Seven-year company veteran will watch over operation with clients in 80 countries.

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.

News Byte: Publicis Groupe Acquires Engauge

News Byte: Publicis Groupe Acquires Engauge

Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.

Havas Worldwide New York Appoints New CCO

Havas Worldwide New York Appoints New CCO

The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.

JCPenney Hires Kraft Vet to Run Marketing

JCPenney Hires Kraft Vet to Run Marketing

New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.

Koepke Named Chief Creative Officer At SapientNitro

Koepke Named Chief Creative Officer At SapientNitro

Former Modernista cofounder takes charge of the agency's efforts in North America.

Modern Family: A Reality for Today's Marketers

Modern Family: A Reality for Today's Marketers

Tide, Nordstrom, and Gap are three brands that market to the modern family

Rosetta Finds New CEO From Within

Rosetta Finds New CEO From Within

Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.

Acer names CMO to lead rebranding amid dwindling marketshare

Acer names CMO to lead rebranding amid dwindling marketshare

As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.

Euro RSCG Tonic names new strategic planning head

Euro RSCG Tonic names new strategic planning head

Euro RSCG, an agency specializing in integrated consumer health and wellness, has named Katie Rogin as its managing director of strategic planning.

Cars.com appoints mcgarrybowen to grow integrated marketing programs

Cars.com appoints mcgarrybowen to grow integrated marketing programs

Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.

Bob Zurek named Epsilon's SVP of products

Bob Zurek named Epsilon's SVP of products

Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.

HP selects BBDO Worldwide as AOR for PC business

HP selects BBDO Worldwide as AOR for PC business

BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.

Razorfish hires Paul do Forno as SVP of multichannel commerce

Razorfish hires Paul do Forno as SVP of multichannel commerce

Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.

Alloy Direct Marketing and ASL merge into Alloy ASL

Alloy Direct Marketing and ASL merge into Alloy ASL

Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.

Agencies add techs to the conversation

Agencies add techs to the conversation

Creative teams at today's agencies are adding technologists to the mix.

Draftfcb drops lawsuit against Digitas

Draftfcb drops lawsuit against Digitas

Interpublic Group company Draftfcb has dropped its lawsuit against two former Draftfcb employees and Digitas, said Michelle McGowan, Draftfcb's VP and director of corporate communications, in an emailed statement.

Omnicom shows revenue growth, but Europe at risk

Omnicom shows revenue growth, but Europe at risk

Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.

Ogilvy PR hires Markson to integrate PR with direct, social marketing

Ogilvy PR hires Markson to integrate PR with direct, social marketing

Ogilvy Public Relations (PR) has appointed Mitch Markson as president of global consumer marketing and CCO for its "purpose branding initiative", confirmed Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.

Merkle names Tom Quinn VP, chief digital revenue officer

Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.

RadioShack selects Grey New York as advertising AOR

RadioShack selects Grey New York as advertising AOR

RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement.

Digitas cuts staff

Digitas has reduced its staff by "just 1%," said an agency spokesperson.

Piaggio Group Americas partners with digital agency Invoke

Piaggio Group Americas partners with digital agency Invoke

Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.

British Airways appoints OgilvyOne to global digital account

British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

Draftfcb files lawsuit against Digitas

Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

Omnicom launches marketing services agency

Holding company Omnicom launched a New York-based marketing services agency sparks & honey, company spokesperson Jane Chong confirmed to Direct Marketing News.

Ogilvy & Mather New York names chief creative

Ogilvy & Mather New York names chief creative

Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.

Possible Worldwide names new CEO, absorbs marketing analytics firm

Possible Worldwide names new CEO, absorbs marketing analytics firm

Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.

Marketsmith promotes insider to GM and EVP

Marketsmith promotes insider to GM and EVP

Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.

MDC Partners acquires dotbox

Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.

Applebee's names CP+B as its AOR

Applebee's names CP+B as its AOR

Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

Initiative's Worldwide CEO to resign

Initiative's Worldwide CEO to resign

Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.

WPP Group, Havas revenues increase

WPP Group, Havas revenues increase

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.

Agencies must keep up with mobile

Agencies must keep up with mobile

As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing.

Glory Foods taps The Brandon Agency as AOR

Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna.

LifeLock taps SeQuel Response as direct mail agency of record

Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.

Reach Marketing names another partner

Chris Longo was named partner at Reach Marketing, the company said February 21.

Infogroup expands list services team

Infogroup expands list services team

Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.

Omnicom Group's revenue up

Omnicom Group's full-year revenue for 2011 was up 10.6% to $13.87 billion when compared with the prior year, and fourth-quarter revenue increased 7.4% to $3.85 billion, the company said in a Feb. 14 earnings statement.

Reach Marketing names partner

Reach Marketing names partner

Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.

MRM makes several senior leadership changes

MRM makes several senior leadership changes

Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.

Ogilvy & Mather launches social unit

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations.

Publicis Group's revenue up

Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.

Epsilon names new president, chief client officer

Epsilon names new president, chief client officer

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.

Acxiom revenue down slightly

Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.

Harte-Hanks' direct marketing revenue down

Harte-Hanks' fourth-quarter direct marketing revenue decreased by 3.6% to $168 million, but the annual adjusted revenue for direct marketing was up 5.1% to $23.8 million, marking the sixth consecutive quarter of growth, the agency said in an earnings statement.

Mindshare CEO named president of GroupM

Mindshare CEO named president of GroupM

Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.

Carat lands $3 billion global GM media

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

MediaCom names U.S. CEO

MediaCom names U.S. CEO

WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.

360i taps insiders for president, EVP posts

360i taps insiders for president, EVP posts

Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.

OgilvyOne NY chief creative officer resigns

OgilvyOne NY chief creative officer resigns

Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.

Edible Arrangements names Stern AOR

Edible Arrangements names Stern AOR

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.

Bank of America initiates agency review

Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.

Rauxa acquires digital development firm ThoughtMatrix

Rauxa acquires digital development firm ThoughtMatrix

Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.

JWT hires chief creative officer, chief integration officer

JWT hires chief creative officer, chief integration officer

JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.

Draftfcb chief growth officer resigns

Draftfcb chief growth officer resigns

Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.

SolutionSet MediaWhiz Partnership merges with D.L. Ryan Companies

Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency, to form the Hyper Marketing Incorporated Network (HMI).

EDO Interactive taps new VP of brands and marketing development

EDO Interactive taps new VP of brands and marketing development

Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.

Time Inc. digital marketing exec leaves to join Arnold Worldwide

Time Inc. digital marketing exec leaves to join Arnold Worldwide

Angela Wei, executive director of digital marketing in Time Inc.'s branded services group, will leave the company to join Arnold Worldwide as chief digital officer of the agency's New York office.

McKinney exec named director of retail and shopper marketing

McKinney exec named director of retail and shopper marketing

North Carolina-based marketing agency McKinney named VP/account director Jim Reath its director of retail and shopper marketing, an expansion of his current role. He was also promoted to EVP and will have a seat on McKinney's board of directors.

AKQA promotes insider to executive creative director

AKQA promotes insider to executive creative director

AKQA promoted insider Pierre Lipton to executive creative director, effective Jan. 9. He will report directly to AKQA CCO Rei Inamoto, said Katy Zack, AKQA's marketing and PR manager.

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