40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

Politico: Endorsement comes long after email arrangements

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

Undisclosed sponsorships are running rampant on social media, but what can be done?

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

The market for mobile apps with consumer incentive is growing.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

Marty Sass was one of the original Mailing List Brokers

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

10 Omnichannel Stats Every Marketer Should Know

10 Omnichannel Stats Every Marketer Should Know

Consumers want and expect omnichannel. Marketers have to give it to them.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

Epsilon Named a Leading Email Service Provider

Epsilon Agility Harmony achieved high ratings in the latest Forrester Wave report on Email Marketing Service Providers.

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

What Is Magic Pony and Why Did Twitter Buy It?

What Is Magic Pony and Why Did Twitter Buy It?

Machine learning sets the Twitter content free

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

What People are Saying About Ad Blockers

What People are Saying About Ad Blockers

A list of the best quotes about the battle over ad blockers

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.

PROS gets personal via CRM

Linking price quotes to CRM opens new personalization opportunities

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

Will Content Replace Advertising?

Will Content Replace Advertising?

A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

Merkle Stays on Acquisition Tear

Merkle Stays on Acquisition Tear

It adds to its U.K. presence with the purchase of Comet Global Consulting, a provider of CRM and real-time decisioning solutions.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Helping Customers Take the Next Step in Their Buying Journeys

Helping Customers Take the Next Step in Their Buying Journeys

A new study provides insight into how companies can excel at lead progression. Hint: the company website.

Big Ambition; Small Budget

Big Ambition; Small Budget 

HelloFlo's four tips for generating results on a shoestring budget.

Fast Facts: October 2015

Fast Facts: October 2015

Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.

Consumers Want to Hear From Retailers; Knowing When Is the Key

Consumers Want to Hear From Retailers; Knowing When Is the Key

More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

Solomons Named CEO North America at Wunderman

Solomons Named CEO North America at Wunderman

The veteran of R/GA and Digitas returns to the agency where it all started for him.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Build Successful Presentation Skills for Marketing Webinars

Build Successful Presentation Skills for Marketing Webinars

As a webinar presenter, are you worried that you aren't as engaging and interesting as you are when you present live? As an attendee, have you been interested in a topic but turned off by the presenter?

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

The Unhealthy State of Enterprise Marketing Work

The Unhealthy State of Enterprise Marketing Work

The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

CMO says the Sageview funding is validation of the future of account-based marketing.

Mapping the Mobile Journey

Mapping the Mobile Journey

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

A new survey reveals what marketers are getting right—and where they're going wrong on social.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

4C Insights Hires Aaron Goldman as CMO

4C Insights Hires Aaron Goldman as CMO

Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.

Pinning a Correlation Between a View and a Purchase

Pinning a Correlation Between a View and a Purchase

Putting brand-driven purchasing directly inside the Pinterest experience will give marketers the opportunity to create a more seamless path-to-purchase.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

A traditional approach to marketing staffing may no longer be logical or practical.

MMI Agency Hires Spiegel as CEO

MMI Agency Hires Spiegel as CEO

He joins the team from Catalyst/GroupM.

Top Attributes in Today's Marketing Teams

Top Attributes in Today's Marketing Teams

What are the key skills or traits to look for when hiring marketers today? 18 award-winning marketing leaders cite the attributes that matter most.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

The client relations specialist is part of an executive expansion phase at the Seattle agency.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Empowered to Advance

Empowered to Advance

DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Disrupt Your Business—Before Your Competitors Do

Disrupt Your Business—Before Your Competitors Do

It's time for marketers to think more like scientists, and evolve and adapt through experimentation.

Longtime DMA Prez Bob DeLay Dies at 96

Longtime DMA Prez Bob DeLay Dies at 96

As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

What are successful digital marketers doing to stay atop the game?

KBS Names Hayward CEO

KBS Names Hayward CEO

The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

The Direct Marketing Industry Mourns the Loss of Penny Vane

The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

Melissa Burdon, Extra Space Storage: DMN 2014 40 Under 40 Award winner

Melissa Burdon, Extra Space Storage: DMN 2014 40 Under 40 Award winner

Julia Smith, Epsilon: DMN 2014 40 Under 40 Award winner

Julia Smith, Epsilon: DMN 2014 40 Under 40 Award winner

Michael D'Adamo, T.O.P. Marketing Group: DMN 2014 40 Under 40 Award winner

Michael D'Adamo, T.O.P. Marketing Group: DMN 2014 40 Under 40 Award winner

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

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