6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

Even in the age of AI, there's still a place for the traditional focus group

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

DAM Hard for Big Agency

DAM Hard for Big Agency

TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

List: Art.com/AllPosters.com Masterfile - Belardi/Ostroy

An unduplicated masterfile comprised of Art.com and AllPosters.com catalog files that work well for a variety of offers including gift, home furnishings, apparel & accessories, fundraising, food & wine, and general merchandise.

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

The world of the niche marketing agency

How to Climb the Corporate Ladder

How to Climb the Corporate Ladder

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

More About Agencies

More About Agencies

Here are some of our recent writings on the agency space

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

Knowing the Difference Between Loyalty and Retention Programs

Knowing the Difference Between Loyalty and Retention Programs

Smart companies know which ones to use for each situation

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

eCommerce and browsewrap: getting the terms and conditions right

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

A divided country is reflected in SXSW's fractured mirror

A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

DMN Agency Issue: Calls for Entries

Tracking the evolution of direct agencies

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Businesses Far Behind on Agile Marketing

Businesses Far Behind on Agile Marketing

An Aprimo/Forbes Insights survey found the promise of agile marketing is still out of reach for a significant number of organizations.

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Why AR Beats VR in the World of Alternate Realities

Why AR Beats VR in the World of Alternate Realities

Most people are hyping the wrong thing

List: Millennial Music Lovers - JF Direct Marketing, Inc.

On average Millennials spend $175 a year on music alone helping to bring in over $62 billion on media content annually. Millennial Music Lovers are music lovers ranging in age from 18 to 34 who can be selected by mmyy.

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

The Evolution of CRM

The Evolution of CRM

How the future of CRM will change marketing

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

What does "brand" look like in the future and how will humans and technology shape that evolution?

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

Politico: Endorsement comes long after email arrangements

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

Undisclosed sponsorships are running rampant on social media, but what can be done?

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

The market for mobile apps with consumer incentive is growing.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

Marty Sass was one of the original Mailing List Brokers

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

10 Omnichannel Stats Every Marketer Should Know

10 Omnichannel Stats Every Marketer Should Know

Consumers want and expect omnichannel. Marketers have to give it to them.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

Epsilon Named a Leading Email Service Provider

Epsilon Agility Harmony achieved high ratings in the latest Forrester Wave report on Email Marketing Service Providers.

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

What Is Magic Pony and Why Did Twitter Buy It?

What Is Magic Pony and Why Did Twitter Buy It?

Machine learning sets the Twitter content free

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

What People are Saying About Ad Blockers

What People are Saying About Ad Blockers

A list of the best quotes about the battle over ad blockers

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

Brennan: Make Mail the Focal Point of Omnichannel Campaigns

The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.

PROS gets personal via CRM

Linking price quotes to CRM opens new personalization opportunities

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

Will Content Replace Advertising?

Will Content Replace Advertising?

A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

Merkle Stays on Acquisition Tear

Merkle Stays on Acquisition Tear

It adds to its U.K. presence with the purchase of Comet Global Consulting, a provider of CRM and real-time decisioning solutions.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Helping Customers Take the Next Step in Their Buying Journeys

Helping Customers Take the Next Step in Their Buying Journeys

A new study provides insight into how companies can excel at lead progression. Hint: the company website.

Big Ambition; Small Budget

Big Ambition; Small Budget 

HelloFlo's four tips for generating results on a shoestring budget.

Fast Facts: October 2015

Fast Facts: October 2015

Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.

Consumers Want to Hear From Retailers; Knowing When Is the Key

Consumers Want to Hear From Retailers; Knowing When Is the Key

More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

Solomons Named CEO North America at Wunderman

Solomons Named CEO North America at Wunderman

The veteran of R/GA and Digitas returns to the agency where it all started for him.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Build Successful Presentation Skills for Marketing Webinars

Build Successful Presentation Skills for Marketing Webinars

As a webinar presenter, are you worried that you aren't as engaging and interesting as you are when you present live? As an attendee, have you been interested in a topic but turned off by the presenter?

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

The Unhealthy State of Enterprise Marketing Work

The Unhealthy State of Enterprise Marketing Work

The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

CMO says the Sageview funding is validation of the future of account-based marketing.

Mapping the Mobile Journey

Mapping the Mobile Journey

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

A new survey reveals what marketers are getting right—and where they're going wrong on social.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

4C Insights Hires Aaron Goldman as CMO

4C Insights Hires Aaron Goldman as CMO

Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.

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