The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.
The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.
The CDO position aims to address the ever-increasing number of data issues companies face today.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
The social and mobile expert will direct strategy for the company's agency clients.
CMO says the Sageview funding is validation of the future of account-based marketing.
Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.
He joins the team from Catalyst/GroupM.
Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.
The client relations specialist is part of an executive expansion phase at the Seattle agency.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What are successful digital marketers doing to stay atop the game?
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.
Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
DMN's UK-based sister publication launches Campaign US
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
Increased productivity is the real Hook for marketing automation.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.
The lead-gen agency gains significant CRM chops in the deal.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.
The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.
4 benefits of process that help to ensure success with an agency partner.
The agency veteran will lead new account development and employee education efforts.
Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.
The R/GA veteran is the first to claim the title at the agency.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Something not quite kosher is happening at this agency. See how our readers would handle the situation.
Longtime agency pro brings extensive healthcare industry experience to the agency.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
Something not quite kosher is happening at this agency. See what our readers had to say about it.
The former SapientNitro VP will take over the consumer products and retail group.
Brand navigation can work; here are three ways to ensure that it does.
U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.
Web-based methods also represented 20% of organic growth for the agency network during the period.
The Digital Marketing Review founder takes over as the company introduces a new digital marketing division.
His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.
The company's founder leaves the agency two years after selling to Publicis Groupe.
The former strategy chief at the Mother agency is known for his deep involvement in technology.
Shapiro + Raj aims to service clients with data analytics informed by traditional market research.
The 10-year company veteran steps up to replace the retiring Jan Leth.
As CCO, he'll lead creative execution of what he terms the "New Digital Agency."
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
Now an agency principal, ex-Heineken CMO Chris McMahan tells what he knows now that he wishes he knew then.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.
An agency's responsibility is to help its clients break through the competitive clutter—not just do the same old, same old.
Seven-year company veteran will watch over operation with clients in 80 countries.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.
The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.
New SVP of Marketing Debra Berman built her marketing strategy reputation at ad agencies.
Former Modernista cofounder takes charge of the agency's efforts in North America.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.
The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.
Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do?
Seems like a top client is subtly demanding a kickback—what would you do?
Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
If you don't like feeling a little uncomfortable, opening a new office in a new country probably isn't for you.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...