More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.
On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.