Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.
Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.
Euro RSCG, an agency specializing in integrated consumer health and wellness, has named Katie Rogin as its managing director of strategic planning.
Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.
Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.
BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.
Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
Creative teams at today's agencies are adding technologists to the mix.
Interpublic Group company Draftfcb has dropped its lawsuit against two former Draftfcb employees and Digitas, said Michelle McGowan, Draftfcb's VP and director of corporate communications, in an emailed statement.
Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.
Ogilvy Public Relations (PR) has appointed Mitch Markson as president of global consumer marketing and CCO for its "purpose branding initiative", confirmed Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.
Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.
RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement.
Digitas has reduced its staff by "just 1%," said an agency spokesperson.
Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.
British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.
Holding company Omnicom launched a New York-based marketing services agency sparks & honey, company spokesperson Jane Chong confirmed to Direct Marketing News.
Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.
Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.
Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.
Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing.
Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna.
Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.
Chris Longo was named partner at Reach Marketing, the company said February 21.
Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.
Omnicom Group's full-year revenue for 2011 was up 10.6% to $13.87 billion when compared with the prior year, and fourth-quarter revenue increased 7.4% to $3.85 billion, the company said in a Feb. 14 earnings statement.
Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.
Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations.
Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.
Harte-Hanks' fourth-quarter direct marketing revenue decreased by 3.6% to $168 million, but the annual adjusted revenue for direct marketing was up 5.1% to $23.8 million, marking the sixth consecutive quarter of growth, the agency said in an earnings statement.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.
Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.
Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency, to form the Hyper Marketing Incorporated Network (HMI).
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
Angela Wei, executive director of digital marketing in Time Inc.'s branded services group, will leave the company to join Arnold Worldwide as chief digital officer of the agency's New York office.
North Carolina-based marketing agency McKinney named VP/account director Jim Reath its director of retail and shopper marketing, an expansion of his current role. He was also promoted to EVP and will have a seat on McKinney's board of directors.
AKQA promoted insider Pierre Lipton to executive creative director, effective Jan. 9. He will report directly to AKQA CCO Rei Inamoto, said Katy Zack, AKQA's marketing and PR manager.
Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.
Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.
MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.
Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
Draftfcb New York's chief creative officer, Darren Moran, will vacate his post in the first quarter of 2012, the agency's chief communications officer, Wally Petersen, confirmed in a statement on Dec. 22.
After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks.
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.
UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
OgilvyOne North America has named Harvey Kipnis regional director, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Kipnis, formerly managing director of OgilvyOne New York, will be replaced in that role by Dimitri Maex, former managing director of OgilvyOne New York's consulting and analytics group.
Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
Digital marketing agency iCrossing named Patrick Stern to the newly created position of chief creative officer. He will lead iCrossing's global creative practice and report directly to Don Scales, iCrossing's president and CEO.
The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.
Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.
MDC Partners has named veteran marketing executive Anne Bologna managing director. Bologna will work from the company's New York office where she will report to Miles Nadal, chairman and CEO of MDC Partners, the company said in a Dec. 2 statement.
Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.
Global agency Draftfcb has for two years struggled under the burden of a handful of major client defections, including the Homewood Suites' by Hilton hotel business, State Farm's TV creative, and several Kraft Food brands, most recently Gevalia at the end of October.
RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012.
Holding company MDC Partners reported revenue of $238.2 million in the third quarter, an increase of 33.4% compared with the prior year. The company's strategic marketing services division generated $146.1 million in revenue, up 32.1% year-over-year, while revenue from the performance marketing services unit rose 35.4% year-over-year to $92.1 million.
While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space.
WPP Group's third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding company reported on Oct. 28.
The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.
Third-quarter revenue for Paris-based holding company Havas ticked up by 5% year-over-year to $543.3 million, the company reported on Oct. 26.
Valassis' third-quarter revenue declined 7.7% to $572.4 million year on year, the company reported Oct. 26.
Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide.
Yogurt company Chobani named Leo Burnett New York its advertising agency of record on Oct. 19, after a formal review. Leo Burnett New York replaces Gotham as AOR. Leo Burnett will handle a full range of advertising and direct marketing services for the consumer packaged goods brand, said Nicki Briggs, director of communications for Chobani.
Agency holding company Publicis Groupe reported $1.9 billion in revenue in the third quarter, a 6.4% increase compared with the previous year. Its North American business, which accounted for 49% of Publicis' overall revenue, generated $947 million, up 5.5% year-over-year, according to an earnings report released Oct. 20.
Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
Euro RSCG Worldwide added a New York office to its data-centric agency network Euro RSCG Discovery. The Havas-owned agency launched Euro RSCG Discovery New York during the first week of October, said Matt Blasco, managing director of Euro RSCG Discovery New York.
Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.
E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.
Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May.
Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers.
Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.
Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.
Mergers and acquisition (M&A) value in the marketing, media, technology and services industries increased 9% to $43.4 billion in the third quarter of 2011 compared with Q2, according to a transactions report from Petsky Prunier, an investment bank. Seven hundred and seventy one transactions occurred during the quarter, an increase of 9% compared to the second quarter.
Direct marketing agency Rauxa has appointed John Barneson its first chief digital officer, the agency said Sept. 27. Barneson said the hire took effect two and a half weeks ago.
Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.